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  • Why does spray tanning turn you orange?

    Why does spray tanning turn you orange?

    The dreaded “orange” effect has stuck with the sunless tanning industry since its conception. As technology and products become more advanced, this issue began to decrease, however everyone remembers this unwanted color.

    So why does spray tanning turn you orange? Typically, you will find this is caused because of user error. As a technician, there are some key aspects that must be taken into consideration to ensure an orange free tan.

    Using the right solution: You, as the technician, must fully understand the different skin tones and which solution works well with each. Everyone’s skin tone is different so a solution that works well on one person may not work well on another.

    It is recommended to choose a solution close to the client’s natural skin tone. A more natural looking tan will help to avoid a heavy contrast between spray tan and natural tone. Spraying a client with too dark of a solution can cause an orange hint to the skin because the contrast is so extreme. Other effects of a dark solution could include patchiness, alligator skin and uneven fading. Besides, it’s better to have the client be too light than too dark!

    Staying educated: Keep up to date with your sunless brand. You can’t be a great technician without the proper education. Be sure you are following your formula’s application instructions and application tips.

    Most companies will only recommend 1-2 coats of solution per client. Why do they do this? Over applying is a thing! It is extremely common for a technician to apply one coat of solution to the body and another AND another thinking the one coat was not enough color. Big no no. Initial application color is ONLY BRONZER and plays no part in how the color will develop. Too much solution can be detrimental to a spray tan, and can lead to the terrible orange.

    Proper application: Application will also play a key role in avoiding an orange looking spray tan. More specifically in those problem areas such as knees, elbows, hands, feet, ankles and so on.

    Technicians should avoid heavy application on drier areas that are prone to product buildup. It’s recommended to feather off in areas like ankles and wrists. As extra precaution, it is always essential to apply the proper prep product to your client such as pH balancing spray and barrier cream. Barrier cream should be applied to all dry areas so DHA penetration on the skin is minimal. pH balancing spray should be applied to the entire body to ensure a cleansed surface for solution application.

    Using reputable product: Make sure your clients are using reputable at home products. Many at home tanning products can be purchased at any drug store. Many of these self-tanners have an unknown amount of DHA which can lead to over development. Provide your clients with alternatives that will be more beneficial and rather than detrimental. It’s also a good idea to emphasizes the importance of proper usage to your self-tanner clients, all the tips above go for self-applied tanning products as well!

     

    Bold. Beautiful. Sunless

  • Can I shave with a spray tan?

    Can I shave with a spray tan?

    With our days heating up and more skin showing, it is important to remember how shaving can affect our skin and our spray tans.

    Mechanical Exfoliation is the removal of dead skin cells using any form of tool (razors, sponges, scrubs, brushes etc.). When shaving with a razor not only do we remove the exposed hair, we are also removing that fine layer of dead skin which our sunless color is applied to. In turn you are not just removing hair you are removing your tan!

    Explaining the importance of how shaving can affect our sunless tan is essential when educating your sunless clients. Limiting the amount of shaving after the sunless solution is applied should always be encouraged. It is in the clients best interest to shave(or any kind of hair removal) at least 24 hours in advance to receiving a sunless tan. Hair removal too close to the sunless appointment could cause product buildup in open pores which will give the look of “dotted skin” and possibly patchiness.

    As technicians and sunless tanners ourselves, we understand shaving is occasionally inevitable, here are some shaving tips to share with your clients when shaving with a sunless tan is a must:

    • Shave using a new or sharpened blade.
    • Wait 24-48 hours after your sunless session before shaving.
    • Do not apply heavy pressure when shaving.
    • Avoid harsh shaving products, using a conditioner when shaving is recommended.

    Check out our other blogs for more sunless tips!

  • How to start a spray tanning business

    How to start a spray tanning business

    So, what does starting a sunless business entail? How much do I have to spend? Is it worth it?

    Consider the following when learning How to start a spray tanning business:

    Why start a spray tan business?

    Sunless is a booming industry with remarkable profit and reward! Control your work hours and income. Plus, with skin cancer on the rise, sunless is providing a healthy and natural alternative giving clients the color and confidence they deserve!

    What equipment will I need?

    To provide a great service, you will need the appropriate materials to do so. More specifically your equipment. Don’t go for cheap and easy when investing in your sunless business. You get what you pay for, so do your research! What is the best spray tanning machine  blog will outline our top picks for the best machines on the market. The necessities will be: Machine and applicator, filtration system, tent, and solution of choice. Pricing for these items can vary, most companies will offer starter kits that will include everything needed to begin your business, pricing can range between $400-$1,500.  View some of the SJOLIE Sunless starter kits offered!

    What training do I need?

    As a new business owner, it is important to do what you can to set yourself apart from others in the industry. Holding a nationally recognized certification will not only help your ability to market yourself and your services, it will also give you the tools and education necessary to help your clients achieve a flawless, healthy tan. Two types of sunless training are offered, online or on-site. Both are a great way to increase your knowledge of the industry, so choose what works best for you and your schedule. We suggest checking out www.nstpa.com for a high level introductory program that will advance your knowledge of how to start a spray tanning business with online spray tan certification.

    What licensing do I need?

    Licensing will differ between states. We recommend checking out your state/city website to see what exactly is required. On average, it is recommended to have the following: business license, resellers permit (if selling take home product), liability insurance, proof of training/certification. Once again, check with your state to confirm which licensing requirements must be met!

     

     

    How do I get my business of the ground?

    Market. Market. Market. Advertise your business. Spray friends and family, these people will be your walking bill boards! Start a website, even a Facebook page so your potential clients can find you easily. And don’t forget your business cards and handout materials. For a more in-depth explanation of how to market your business view our How to best market your sunless business! Also check out the How to Price your sunless services blog for a breakdown on the best ways to prices your services.

    Is it worth it?

    The sunless tanning industry is one of the few startup businesses where you are able to make a complete return on your investment with products and equipment in a reasonable amount of time. In most cases, companies can profit from offering sunless spray tanning within the first month of service.

    Learning how to start a spray tanning business is easy, when given the right information! Check out any of the SJOLIE Sunless Blogs for more knowledge and information that can better help you start your sunless adventure. Need assistance or have additional questions? Give us a call! 1-888-495-6064

  • Can you mix spray tan solutions?

    Can you mix spray tan solutions?

    Can you mix spray tan solutions? YES! At least with Sjolie Sunless solutions you can!

    Why mix spray tan solutions?

    Here at Sjolie, we want to make customizing a sunless session for your client simple. All solutions blend’s we offer can be mixed together to create your client’s own solution formula! You want to mix an alcohol blend with an aloe blend? Go for it! The one solution we don’t recommend mixing is the Ultra One Rapid Tan, because why would you need to!

    When can you mix spray tan solutions?

    Mixing solutions is ideal when the goal is to change the DHA percentage by more than 1% DHA. Mixing is more cost effective for you as a spray tan technician when boosting by 1% DHA just isn’t enough. (If you are only needing to boost your solution by 1% DHA, try using the DHA booster drops!)

    How can you mix spray tan solutions?

    Below you will see mixology by numbers. Use this guide as a rule of thumb when mixing Sjolie Solutions. Keep in mind, these formulas are based on 3oz of solution per spray. If you only use 2 oz. per spray, decrease by .5 on each component of the formula!

     

    TO ACHIEVE                                     MIX

     

    7%                                          2oz of 6% + 1oz of 9%

     

    8%                                          1oz of 6% + 2oz of 9%

     

    9%                                         1.5oz of 6% + 1.5oz of 12%

     

    10%                                        1oz of 12% + 2oz of 9%

     

    11%                                        1oz of 6% + 2oz of 12%

     

    12%                                        1oz of 6% + 2oz of 14%

     

    13%                                        2oz of 12% + 1oz of 14%

    BLEND, CUSTOMIZE, ENJOY!

  • What is the best spray tan machine?

    The Sjolie brand serves over 15,000 successful businesses with spray tan equipment, spray tan machines, sunless solution, spray tan business marketing and much more.  Sjolie Sunless exclusively carries the top two equipment brands offered in the industry – Apollo and Maximist.

    So what is the best spray tan machine? Well before committing to your machine purchase consider the following:

    Will My business be mobile? In a salon/spa? Or both?

    What are my sunless business goals? How many tans do I plan on doing per day?

    Do I want a machine with a warranty? Someone local? How about customer service?

    SJOLIE Sunless has the best spray tan machine to cater to all sunless technicians. It is best to research your top machine choices and consider all participating factors to ensure you’re getting the best bang for your buck!

    The best spray tan machine brands

    Apollo, established in 2003, has developed the HVLP sun tanning system. Apollo is manufactured in Vista, CA, making ordering fast and convenient. These machines are efficient and cost effective. Technicians can easily control solution application with these systems making full body tanning, shade and contour effortlessly achievable. Overall, we recommend Apollo due to simplicity, efficiency and EXCELLENT customer service.

    Apollo Top sellers

    Apollo T100 Minimist Deluxe – The minimist deluxe is the most popular machine offered in today’s market. This machine is suitable for any size business.

    • Lightweight and compact, easy for travel.
    • Minimist turbine produces a high volume of air(CFM) at a very low pressure(PSI)
    • Quiet operation, Volume Decibels -71
    • Stainless steel applicator: calibrated to provide a more precise spray, easy to clean and comes with adjustable nozzle to spray vertically or horizontally
    • Weight- 7lbs
    • 1-year warranty
    • Life time applicator maintenance provided by SJOLIE Sunless

    Apollo Eco-2 Mighty Mist – This newer, sleek redesigned Apollo turbine case leaves a more desirable look for salons and spas with its matte black case and micro-foam filters.

    • Built in applicator docking station
    • Quiet operation, Decibels – 60 low, 83 high
    • Variable motor control makes manipulating the speed for contouring quick and easy
    • QT Quiet technology noise reduction system
    • Stainless steel applicator: calibrated to provide a more precise spray, easy to clean and comes with adjustable nozzle to spray vertically or horizontally
    • Weight-17lbs
    • 2-year warranty
    • Life time applicator maintenance provided by SJOLIE Sunless

     

    Maximist, manufactured overseas and shipped to consumers from Tampa, Florida. Maximist has developed professional spray tanning systems for mobile and salon use, creating a variety of machines to suit every need.

    Maximist Top Sellers

    Maximist Evolution Pro – This complete system is ready to spray with its upgraded applicator.

    • Upgraded aluminum applicator with stainless steel internal working pieces for easy cleaning and usage
    • Stainless steel applicator comes with adjustable nozzle to spray vertically or horizontally
    • Stainless steel applicator has unique EZ flip airbrush mode dial to adjust spray pattern great for contouring
    • Weight-20lbs
    • 1-year warranty
    • Life time applicator maintenance provided by SJOLIE Sunless

     

    Keep in Mind

    Most machines can handle approximately 15-25 CONSECUTIVE sprays. Machine turbines can withstand vast amounts of sunless tans when given a decent amount of rest time between each tan. Prepping the clients skin before applying solution will be adequate time for a turbine to rest for the next client.

    Apollo T1oo Mini mist Deluxe

    Apollo Eco-2 Mighty mist

    Maximist Evolution Pro

  • The Differences Between the Sjolie Solution Line: A Guide on When to Use Which Solution

    VLOG

    Not every person is exactly the same, so why should every sunless tanning solution be the same?  When servicing your clients, it’s important to know why certain products are better for them than others.  This will ensure that you provide them with not only outstanding service, but a spray tan that best fits their needs and looks natural, even and flawless.

    The Sjolie line consists of four Aloe based solutions and three alcohol based solutions.  One of the alcohol based solutions is the Ultra One Rapid Tan.  This solution is in a class of its own, and it will be discussed in further detail later in this blog.  So, the big question remains: what are the differences between the aloe based solutions and alcohol based solutions?

    Drying Time

    The Aloe based solutions (6, 9, 12, Dark Depth) are going to be more moisturizing on the skin, therefore will take longer to dry after applied

    Aloe solutions will feel tackier for a longer period while developing (this means it’s working!)

    The alcohol based solutions (Icon Reserve and Ultra) which will dry faster than Aloe and won’t feel as ‘tacky’ or wet as they develop

    Development Time

    The Tier 1 and Tier 2 solutions have a 6-8 hour development

    The Aloe solutions have 6-8 hour development

    The Ultra has a 4 hour development

    Tan Longevity (assuming proper pre and post tan care)

    The Aloe based solutions are going to last a bit longer; about 7-10 days

    The alcohol lasts closer to 5-7 days (including Ultra)

     

    When deciding which type of solution will work best on your client’s skin and give them the best results, consider the following:

    1. Do they tend to have dry skin?
    2. Do they moisturize regularly?
    3. Do they live in a geographical area that is humid?
    4. Is the climate for which they live dry?
    5. Are they going on vacation and want the tan to last a long time?
    6. Are they going straight to work after their session where they have to wear undergarments and fitted clothing?

     

    If you answered YES to A, D, E then perhaps the Aloe based solutions are a better fit.  If the answer was YES to B, C, F then your client might prefer the alcohol based solutions.  Of course, keep in mind your client’s preferences when deciding which solution to use.  This is simply a guide to help you as the technician make recommendations.

    One of the most versatile solutions you can incorporate into your services is the Ultra One Rapid Tan.  This solution is an option for those who do not have the time to let a tan develop for the full 6-8 hours before rinsing.  While this tan has the same properties as the other alcohol based solutions, it may be rinsed after a maximum of 4 hours and the color will continue to develop over the course of 24 hours.

    Keep all of these factors in mind when preparing to spray your clients.  This will set you apart from other technicians who aren’t as educated on the solution lines they use.  Again, knowing the differences and benefits to each product will allow you to make the best decision for your clients and set them up for a flawless tan every time.

  • How to Best Market Your Sunless Business

    In today’s world, the success of many small business start-ups hinges on the company’s internet presence.  Think about it; if you were searching for a service and you couldn’t find more than an out-of-date Facebook page, or a few Yelp reviews, would you trust them to provide current services?  Probably not.  In fact, you might think of the other things in which the business might not be current.  To the consumer, a business should be current on all platforms, including the use of social media and marketing.

    Free Marketing: Social media has many advantages, the biggest one being that it is free!  Use this free resource to your build your business.  If you currently have an Instagram account and you post here and there, start beefing up your use in order to gain a bigger following.  Research popular hashtags people in the industry use so you can gain traction.  Instagram also has the option to modify your account to include contact information in your ‘Bio’ section.  This makes it easy for potential clients to contact you for services.

    Marketing Material: Marketing material is another effective way to attract and keep your client base.  Partner with local salons and leave your brochures at their stations, or in treatment rooms.  If you are already in a salon offering services other than spray tanning, leave rack cards about sunless tanning at the reception desk.  Hang posters as part of your salon/boutique décor, as this is also a great way to market your sunless service.  Make sure that the materials you use are trendy and current.  You can make your own materials, or purchase them through your sunless manufacturer if they offer them.  These materials will help to catch the attention of clients who might not otherwise think to go sunless.

    Be a Walking Billboard:   Just as you would expect fitness trainers to practice what they teach, you should too. Use yourself as a marketing tool.  If you are marketing your sunless services, it is only going to benefit you if you use sunless yourself.  Weather you spray yourself, or use a retail line you are selling, be sure to promote products you use and genuinely love about when promoting your services.

    Host a Tanning Party:  If you are just starting out in sunless, you are going to need to get people to buy into your brand before they start flocking to you for service.  A great way to “sample” out your skills and products is to host a tanning party.  Gather a few close friends and family who would love a free tan.  Use the time with them to talk about your products and show them how they work.  Once they leave, they have transformed into FREE marketing.  This is how word-of-mouth starts which is a highly effective form of marketing; watch your reputation and business grow!

     

     

  • All about Additives

    Get creative with your sunless solution. Additives are a great up-sell for any special occasion or client who wants to add something extra to their sunless session.

    Anti-Aging

    Aids in prevention and reduction of the skins aging process. Anti-aging drops will temporarily tighten wrinkles on the skin providing refreshing younger looking skin.

    DHA Booster

    These 50% DHA drops are formulated to give an extra boost of DHA to the solution. Customize any solution, any time to achieve the perfect color for any client.

    Smooth and Tone

    Designed to attack cellulite and distressed skin and work to tighten and tone with natural ingredients such as caffeine. Smooth and Tone will provide instant tightening properties that can be prolonged with proper after care, Sjolie recommends a daily dose of Tan Extend to help lengthen the Smooth and Tone results.

    Shimmer

    Shimmer drops will add a “glowing” effect to any sunless solution application. Offered in two shimmering shades, opalescent and Bronze to compliment any skin tone.

    Scent

    Unique scent blends will add the spa like feel to your sunless service. Let your client choose between Energizing Orange Ginger or Luscious Pineapple.

     

    PRO TIP: Any of our additives (apart from DHA booster drops) can be mixed with water and applied to your clients for day of results.

    This service can be included in the price of the service when they visit you for their sunless solution application or advertised as a standalone service!

    Have a teenager attending prom? Give her the ultimate sunless experience by having her return to you the day of her event and applying a shimmer and water mixture to her body. Her skin will glow without needing to apply any heavy unnatural Victoria Secret bronzing shimmers. (PS: Moms will thank you!)

  • How to turn a New Guest into a Repeat Guest

    How to turn a New Guest into a Repeat Guest

    Dust off your spray tanning supplies because busy season is fast approaching and busy season means new clients!

    Here are a few helpful tips on how to keep a new client returning for more great sunless services:

    Email List

    Create an email list to keep in contact with your clients. This will allow you to update clients with your monthly promotions and keep their attention even when sunless tanning is not on their mind.

    Share your knowledge

    Inform your client on the benefits of sunless tanning. Spreading your knowledge to others will not only prove your expertise within the sunless industry, but it will also help clients realize this is a healthy alternative to sun tanning that will keep them and their skin healthy and thriving. You’re not only selling, you’re teaching!

    Loyalty program

    A loyalty program is a great incentive for clients to continue their services beyond their initial session. A loyalty program will make clients want to pamper themselves when they know there is a payoff at the end!  You can even print loyalty business cards to keep track of your client’s session frequency.

    Pre-purchase tanning packages

    Everyone loves a discount! Create a sunless package where clients can pre-purchase a handful of tans at a discounted price. This puts money in your pocket and reassures your clients will be back.

    Pre-book

    Pre-book. Pre-book. Pre-book. Scheduling a client’s next tan is an awesome customer service tool that will work in your favor and theirs. Whether the client is not sure if they want to come back or not, reserving their next spot gives you a 50/50 chance that client will return. The appointment is not permanent so they can change it as the day gets closer, but they will leave knowing they have a time reserved! Having an already scheduled appointment is also helpful to the client because it will be something on their to-do-list they don’t need to worry about scheduling.

    Follow up

    Following up with clients will be your work in your favor. Keep in touch with clients by providing a follow up phone call, text or email, to check in on how their sunless tan turned out. You can even provide reminder calls for appointments and provide 1 or 2 week follow up calls which you can also use to book their next appointment.