Pro Sunless Advice

Grow Your Spray Tanning Business in the Winter Months

As winter sets in and the days get shorter, many people start to lose their sun-kissed summer glow. However, this doesn’t mean your spray tanning business should hibernate until the warmer months return. In fact, the winter season can be an excellent opportunity to grow your spray tanning business. In this blog, we’ll explore the reasons why spray tanning in the winter is a smart move and share some strategies to help you thrive during the chilly months.

Combat Winter Blues

The winter season can bring about a sense of gloom for many people due to the lack of sunlight. Offering spray tanning services can help combat the “winter blues” by giving your clients a healthy, sun-kissed appearance. While it may not replace the warmth of the natural sunlight, a spray tan can boost their confidence and improve their mood during the colder months.

Marketing During the Holiday Season

Winter is full of special occasions like holiday parties, New Year’s Eve celebrations, and winter weddings. Clients are always looking for ways to look their best during these events. For businesses offering spray tanning services, winter is a prime time to capitalize on the demand for a healthy and glowing appearance, making it a lucrative season for any technician. This season can be the perfect time to boost your marketing efforts and attract a wave of clients looking to achieve that sun-kissed glow. To make the most of this, consider running holiday-themed promotions or packages that appeal to those seeking a bronzed look for their special events.

Retail Gifts

Offering a selection of high-quality tanning products, such as self-tanners, bronzers, and skincare essentials, can be a great way to boost revenue during the winter months. It’s the season of giving, and what better gift than a radiant, bronzed look to make anyone feel their best? By providing retail options, you’re not only helping your clients achieve their desired look but also creating an opportunity for clients to purchase gifts for loved ones! Creating pre-packaged “holiday gift bundles” is a fabulous way to provide convenience for those with limited time. Clients don’t have to think about what products to choose from, and it is already wrapped and ready to go with all the essentials!

Time-Saving Service

Amidst the hustle and bustle of the holiday season, people do not want to take time away from their busy schedules. That’s where spray tanning comes to the rescue as a time-saving solution! A typical spray tan appointment takes about 10-15 minutes. If you do not offer them already, mobile appointments are a fantastic service to offer during this season. Mobile spray tan services offer convenience to clients, allowing them to achieve a gorgeous tan without the hassle of visiting a salon. This is especially enticing in the midst of holiday preparations when time is a precious commodity.