Build Loyalty this Summer: Retention Tips for a Successful Season
BUILD LOYALTY THIS SUMMER
Summer is one of the busiest seasons for spray tanning professionals, and while the influx of appointments is exciting, it’s also the perfect time to focus on client retention. Building a strong retention plan ensures that new and existing clients keep coming back long after the summer rush.
RETENTION TIPS FOR A SUCCESSFUL SEASON
Transform summer’s rush of appointments into long-term success with these proven strategies.
| Strategy | How to Implement |
|---|---|
| Personalize the Experience | Greet clients by name, remember their preferences, and send post-appointment thank-you texts. Use a CRM to track favorite solutions and skincare products. |
| Launch a Loyalty Program | Offer a free tan after every 5 visits, discounts on skincare for referrals, or exclusive early access to new products. Use punch cards or automated loyalty apps. |
| Educate Your Clients | Share tips on proper skin prep, maintaining their tan, and extending its life. Provide printed or digital aftercare guides featuring Sjolie products. |
| Encourage Pre-Booking | Offer a small discount or free retail sample for clients who book their next session before leaving. It’s easier to reschedule than to squeeze someone in last minute. |
| Stay Active on Social Media | Share summer content, testimonials, before-and-after transformations, and skincare tips. Highlight promotions or flash sales to drive excitement. |
| Retail During Appointments | Offer clients the convenience of purchasing skincare essentials during their appointment. Boosts revenue and keeps their tan looking flawless. |
| Gather Feedback | Create a short survey or ask for reviews on social media. Clients who feel heard are more likely to stay loyal. |
THE POWER OF SMALL TOUCHES
Clients love feeling valued and cared for, especially during the busy summer months. Small touches like greeting them by name, remembering their preferences, or sending a post-appointment thank-you text can go a long way in building trust and loyalty. Consider using a client profile system to track preferences — favorite tanning solution, preferred skincare products, and appointment history — to personalize every visit.
LOYALTY PROGRAMS & PRE-BOOKING
Reward your clients for their repeat business with perks like a free tan after every 5 visits, discounts on skincare products for referrals, or exclusive early access to new services. Use tools like punch cards or automated loyalty apps to make tracking easy for everyone.
Encourage pre-booking by offering incentives — a small discount or a free retail sample for clients who book their next session before leaving. Make it standard to pre-book before leaving and emphasize that it’s much easier to reschedule an existing appointment than trying to squeeze someone in last minute.
TURN SUMMER BUZZ INTO YEAR-ROUND SUCCESS
With the right retention plan, you can transform summer’s rush of appointments into long-term success. Use these strategies to keep clients coming back, grow your business, and build lasting relationships. Have questions or need advice? Reach out to us at help@sjolieinc.com.
