Build Loyalty this Summer: Retention Tips for a Successful Season

Summer is one of the busiest seasons for spray tanning professionals, and while the influx of appointments is exciting, it’s also the perfect time to focus on client retention. Building a strong retention plan ensures that new and existing clients keep coming back long after the summer rush.

Client’s love feeling valued and cared for, especially during the busy summer months. Small touches like greeting them by name, remembering their preferences, or sending a post-appointment thank-you text can go a long way in building trust and loyalty.

Reward your clients for their repeat business. Consider offering perks like:

• A free tan after every 5 visits.
• Discounts on skincare products for referrals.
• Exclusive early access to new products or services.

Educating your clients strengthens their confidence in your services. Share helpful tips on proper skin prep, maintaining their tan, and extending its life. Your expertise ensures they associate their amazing results with your knowledge and care.

Busy schedules and high demand during summer can make it challenging for clients to book at the last minute. Encourage pre-booking by offering incentives like a small discount or a free sample of your favorite Sjolie retail product for those who book their next session before leaving. We always like to make it a standard to pre-book an appointment before leaving their current session and emphasis that it’s much easier to reschedule or cancel an existing appointment than trying to squeeze someone in last minute.

Stay connected with clients even between appointments! Share summer-themed content, testimonials, before-and-after transformations, and skincare tips to keep them engaged. And don’t forget to highlight promotions or flash sales to drive excitement and bookings.

Offer clients the convenience of purchasing skincare essentials like Sjolie’s Sugar Scrub, Hydration Lotion, or Coconut Tan Water during their appointment. Not only does this ensure they’re using the right products, but it also boosts your revenue and keeps their tan looking flawless.

Summer is the perfect time to gather feedback about your services. Create a short survey or ask for reviews on social media to learn what’s working and where you can improve. Clients who feel heard are more likely to stay loyal.

With the right retention plan, you can transform summer’s rush of appointments into long-term success. Use these strategies to keep clients coming back, grow your business, and build lasting relationships.

Have questions or need advice? We’re here to help you succeed! Reach out to us at help@sjolieinc.com.