2025 Year in Review
2025 YEAR IN REVIEW
As 2025 wraps up, we can’t help but look back at everything this year has brought. It’s been a year of growth, change, and so many exciting milestones for our team here at Sjolie — and we’re beyond grateful to have shared it all with you.
SKIN HEALTH TOOK CENTER STAGE
This year, skin health became the driving force in the spray tanning world. Clients and professionals alike placed more emphasis on the ingredients in their tanning products, demanding safer, more nourishing formulas. Consumers are now more conscious of what they put on their skin, opting for products that not only deliver a flawless tan but also protect and improve skin health.
At Sjolie, we’ve seen a growing interest in clean beauty and wellness-focused sunless tanning — from our CBD-infused concentrate to our anti-aging additive, products that promote hydration and skin health during the tanning process. As the industry continues to evolve, offering formulas that blend beauty and skincare benefits has become an essential differentiator.
TRAINING MORE ARTISTS THAN EVER
Education has always been the heart of what we do, and this year we took it to the next level. We hosted more in-person trainings than ever before, welcoming new artists from all over the country to our location.
We also launched our virtual training program via Zoom, making it possible to get certified from anywhere. Watching so many new artists step into the industry has been one of the most rewarding parts of what we do.
2025 MILESTONES
From product launches to big moves, here’s a look at the highlights that defined our year.
| Milestone | Details |
|---|---|
| Instant Airbrush Returns | The long-awaited Instant Airbrush made its comeback — one of the most requested products from our community. |
| Tan Water Launch | We kicked off the year with the launch of our new Tan Water, a lightweight, buildable self-tanning formula. |
| Retail Packaging Refresh | Our entire retail collection received a clean, modern packaging update that matches the quality inside every bottle. |
| Virtual Training Program | Launched Zoom-based certification, making Sjolie training accessible to artists everywhere. |
| Cosmetology School Outreach | Visited local cosmetology schools to connect with the next generation of beauty professionals. |
| New Headquarters | Moved into a brand-new, bigger space — giving our team room to dream bigger and ship faster. |
NEW ARRIVALS & COMEBACKS
This year brought exciting launches and long-awaited returns. The Instant Airbrush made its triumphant comeback as one of the most requested products from our community, while the brand-new Tan Water gave clients a lightweight, buildable self-tanning option they’d been asking for. On top of that, our entire retail collection received a packaging refresh — giving everything a clean, modern look that reflects the quality inside every bottle.
CONNECTING WITH THE NEXT GENERATION
Beyond our studio walls, we ventured out to local cosmetology schools this year to connect with the next generation of beauty professionals. Sharing our passion for sunless tanning with future artists has been an absolute highlight, and we’re excited to continue building those relationships in the years to come.
A BIGGER HOME FOR BIGGER DREAMS
Perhaps the biggest milestone of all — we moved into a brand-new, bigger space. This new home gives our team the room to dream bigger, ship faster, and support our growing community even better than before. It represents just how far we’ve come, and how much we’re looking forward to what’s ahead.
HERE’S TO 2026
This year reminded us why we love what we do: the people, the passion, and the chance to be part of your journey. Thank you for growing with us, trusting us, and cheering us on.
Here’s to 2026 — and everything we’ll accomplish together.
