2025 Year in Review

As 2025 wraps up, we can’t help but look back at everything this year has brought. It’s been a year of growth, change, and so many exciting milestones for our team here at Sjolie — and we’re beyond grateful to have shared it all with you.

This year, skin health took center stage in the spray tanning world. Clients and professionals alike began placing more emphasis on the ingredients in their tanning products, demanding safer, more nourishing formulas. Consumers are now more conscious of what they put on their skin, opting for products that not only deliver a flawless tan but also protect and improve the health of their skin.

At Sjolie, we’ve seen a growing interest in clean beauty and wellness-focused sunless tanning products, like our CBD-infused and anti-aging additives, which promote hydration and skin health during the tanning process. As we continue to evolve, the future of spray tanning will be deeply intertwined with skincare. Offering products that blend beauty and skincare benefits is now an essential differentiator in the industry.

Education has always been the heart of what we do, and this year we took it to the next level. We hosted more in-person trainings than ever before, welcoming new artists from all over the country to our location.

We also launched our virtual training program via Zoom, making it possible to get certified from anywhere. Watching so many new artists step into the industry this year has been one of the most rewarding parts of what we do.

This year also brought some exciting launches and updates! The long-awaited Instant Airbrush made its return, and we kicked off 2025 with the launch of our new Tan Water.

Plus, our entire retail collection got a packaging refresh, giving everything a clean, modern look that matches the quality inside.

Beyond our studio walls, we ventured out to local cosmetology schools this year to connect with the next generation of beauty professionals. Sharing our passion for sunless tanning with future artists has been an absolute highlight, and we’re so excited to continue building those relationships in the years to come.

And perhaps one of the biggest milestones of all — we moved into a brand-new, bigger space! This new home gives our team the room to dream bigger, ship faster, and support our growing community even better than before. It represents just how far we’ve come, and how much we’re looking forward to what’s ahead.

This year reminded us why we love what we do: the people, the passion, and the chance to be part of your journey. Thank you for growing with us, trusting us, and cheering us on.

Here’s to 2026 — and everything we’ll accomplish together.