Back-to-School Marketing Ideas for Spray Tan Professionals

As summer comes to a close and the school year approaches, now is the perfect time to ramp up your marketing efforts and attract new clients. Whether your spray tanning business serves busy moms, high school seniors, college students, or working professionals, back-to-school season offers unique opportunities to market your services. Here are some creative ideas to help you increase sales and grow your client base as the school year begins.

Create special packages to encourage clients to book regular spray tans before heading back to school. Consider offering a “Back-to-School Glow” package that includes multiple tans at a discounted rate, or bundle services with retail products for a complete glow-maintenance routine. This helps clients prep for the new school year with a sun-kissed look while also establishing recurring appointments. You could even create tiered packages based on the number of tans or products purchased—the more they tan, the more they save!

Attract younger clients by offering back-to-school student discounts. Provide a percentage off their first spray tan or offer discounted packages for college students. You can also create a “Book Your First Tan” promotion, offering a special price for new clients during the first week of school. Collaborate with local schools, colleges, or universities to offer exclusive student discounts, or host a back-to-school event with limited-time deals for anyone who presents a student ID.

With the back-to-school season comes an influx of special events such as pep rallies, school dances, homecoming, and sporting events. Market your spray tans as a must-have for these occasions and encourage clients to pre-book. Offer discounted spray tans for school-related events, or create group deals for friends who want to tan together before a big night out. You could even bundle your spray tans with makeup or hairstyling services to create a “Complete Back-to-School Glow” package for school dances, prom, or homecoming.

Take advantage of established school groups that often need spray tanning for events or team activities. Offering group rates for sororities, dance teams, or athletic groups is an excellent way to build relationships and capitalize on bulk scheduling. Offer tiered pricing based on the number of people booking, with discounts for larger groups to encourage more people to take advantage of your services.

Offer a “Mom and Me” package, where parents and their high school-aged teens can get a tan together. Not only does this create a fun bonding experience before the school year begins, but it also serves as a pick-me-up for stressed-out parents navigating the chaos of back-to-school preparations. Make this a special treat for both parents and kids to start the year feeling their best.

As the back-to-school season approaches, it’s time to take advantage of the marketing opportunities available to your spray tanning business. Whether you’re offering exclusive student discounts, skincare bundles, or fun back-to-school glow packages, there are plenty of ways to drive sales and grow your client base. By tapping into the excitement and energy of the new school year, you’ll be able to provide your clients with the perfect tan to start the season with confidence.

Don’t forget to stay active on social media, engage with your community, and offer promotions that make your services accessible to new and returning clients. With these back-to-school marketing ideas, you’ll ensure your spray tanning business shines all season long!