Back-to-School Marketing Ideas for Spray Tan Professionals
BACK-TO-SCHOOL MARKETING IDEAS
As summer comes to a close and the school year approaches, now is the perfect time to ramp up your marketing efforts. Whether your spray tanning business serves busy moms, high school seniors, college students, or working professionals, back-to-school season offers unique opportunities to grow your client base.
CREATE BACK-TO-SCHOOL GLOW PACKAGES
Create special packages to encourage clients to book regular spray tans before heading back to school. Consider offering a “Back-to-School Glow” package that includes multiple tans at a discounted rate, or bundle services with retail products for a complete glow-maintenance routine. You could create tiered packages based on the number of tans purchased — the more they tan, the more they save.
MARKETING STRATEGIES FOR THE SEASON
| Strategy | Target Audience | How It Works |
|---|---|---|
| Student Discounts | College & high school students | Offer a percentage off their first tan or a special rate for anyone who presents a student ID. |
| Event Pre-Booking | Homecoming & dance attendees | Market spray tans as a must-have for pep rallies, school dances, and homecoming. Offer group deals. |
| Group Rates | Sororities, dance teams, athletes | Tiered pricing based on group size — the more people booking, the bigger the discount. |
| Mom & Me Packages | Parents & teens | A fun bonding experience before the school year begins — a treat for both parents and kids. |
| Complete Glow Bundles | Event-goers | Bundle spray tans with makeup or hairstyling for a “Complete Back-to-School Glow” package. |
STUDENT DISCOUNTS & FIRST-TAN PROMOS
Attract younger clients by offering back-to-school student discounts. Provide a percentage off their first spray tan or offer discounted packages for college students. Create a “Book Your First Tan” promotion with a special price for new clients during the first week of school. Collaborate with local schools, colleges, or universities to offer exclusive deals, or host a back-to-school event with limited-time pricing for anyone who presents a student ID.
TAP INTO SCHOOL EVENTS & GROUP BOOKINGS
Back-to-school season brings an influx of special events — pep rallies, school dances, homecoming, and sporting events. Market your spray tans as a must-have for these occasions and encourage clients to pre-book. Offer discounted group deals for friends who want to tan together before a big night out.
Take advantage of established groups that often need spray tanning for events or team activities. Sororities, dance teams, and athletic groups are excellent opportunities to build relationships through bulk scheduling and tiered pricing.
MAKE YOUR BUSINESS SHINE ALL SEASON
As the back-to-school season approaches, there are plenty of ways to drive sales and grow your client base. By tapping into the excitement of the new school year, you’ll provide clients with the perfect tan to start the season with confidence.
Stay active on social media, engage with your community, and offer promotions that make your services accessible to new and returning clients. With these marketing ideas, you’ll ensure your spray tanning business shines all season long.
