As the busy season slowly approaches, now is the perfect time to refine your skills and ensure your business is ready to meet the demand. Whether you’re gearing up for weddings, vacations, or the spring break rush, a little preparation can go a long way in setting yourself apart and ensuring your clients leave glowing—literally and figuratively.

Even the most seasoned spray tan professionals can benefit from a refresh. Consistency and confidence in your technique are crucial for creating flawless results that keep clients coming back.

• Enhance your Technique: Take time to revisit the basics and refine your spray tan skills. Schedule practice sessions to focus on technique and tent-side etiquette. Review your original training materials to refresh your knowledge of client poses and application methods. Use practice models to ensure you’re delivering smooth, overlapping strokes and achieving even coverage every time. Additionally, reflect on past customer feedback, identifying any areas of concern, and practice techniques to address those specific challenges. This proactive approach will help you deliver flawless results and build confidence in your craft. 
• Expand Your Knowledge: Stay ahead of the curve by staying informed about the latest trends and innovations in the sunless tanning industry. With new products, techniques, and equipment constantly emerging, investing in your education will keep you at the top of your game. Here’s how:
  1. Tap Into Resources: Explore Sjolie’s blog and training materials for expert tips, insights, and step-by-step guides.
  2. Join Online Communities: Connect with fellow professionals in forums or through social media groups to share advice and gain inspiration.
  3. Attend Training Sessions: Sjolie offers various training opportunities to suit your needs. Join us in person at our Rocklin, California headquarters, or access our exclusive early access virtual training—available for a limited time! These sessions provide tried-and-true techniques and industry knowledge from seasoned professionals, tailored for technicians of all experience levels.
  4. Book a Refresher Class: If you’ve completed a Sjolie in-person or virtual class within the last year, take advantage of our exclusive 1:1 refresher experience. These personalized sessions offer dedicated time with a trainer to address specific challenges, refine your skills, and help your business thrive.

Continuing your education is an investment in both your skills and your business, ensuring you provide your clients with the best possible results.

Your tools are just as important as your technique, and the busy season is the perfect time to ensure your equipment is operating at peak performance. Here’s how to prepare:

As the busy season approaches, the demand for your services will increase, so it’s essential to ensure your inventory is ready to meet that demand. Don’t wait until the last minute to order key products like tanning solutions, prep sprays, and aftercare items. Proactively checking your supplies now can help you avoid delays or shortages that could impact your ability to serve clients effectively.

• Review Your Inventory: Take stock of your current supplies and check expiration dates to ensure you’re not caught off guard with expired products. Make a list of what’s low and order early to avoid any disruptions.
  
• Plan for Bulk Orders: If you’re expecting a high volume of appointments, it’s a smart idea to place bulk orders for your most popular products. Not only will this ensure you’re prepared, but it can also save you money by taking advantage of discounts on larger quantities. To help keep track of product freshness, we recommend writing the purchase date on each bottle as soon as it arrives. This will help you monitor expiration dates and avoid using expired products. Remember, spray tan solutions have an 8-month shelf life from the purchase date, which reduces to around 6 months once opened. Products that don’t contain DHA tend to have a longer shelf life, closer to one year.
• Backup Equipment: Don’t forget to check your equipment and accessories. If you’re in need of new spray tan guns, tents, or applicators, now is the time to replace worn-out items. Having backups available means you won’t miss a beat when equipment needs maintenance or repair.

Busy season isn’t just about being stocked up; it’s also about attracting new clients. Take time to review your marketing efforts and consider new strategies to stand out during peak times:

• Create Seasonal Promotions: Offer special packages for events like weddings, vacations, or holidays. Bundling services or offering discounts on multiple sessions can drive sales and encourage repeat business.
• Collaborate with Local Businesses: Partner with local gyms, spas, or boutiques to cross-promote your services. Consider offering mutual promotions or discounts to attract each other’s clientele.
  
• Highlight Client Testimonials: Share glowing reviews from satisfied clients across social media or your website. Positive word-of-mouth, especially in the busy season, can attract more customers looking for proven results.

By preparing your inventory and refining your marketing strategy now, you’ll ensure that your business is ready to meet the surge of demand and keep clients satisfied during peak season.

With refined skills, updated knowledge, and well-maintained equipment, you’ll be ready to shine during the busiest times of the year. Remember, preparation is the key to delivering exceptional client experiences and building lasting loyalty.

Need help getting ready? Contact us for resources, training opportunities, and product support. Let’s make this busy season your best yet!