The Importance of Retail in Dry Months: Maximizing Your Spray Tan Business

When the spray tan season slows down, it’s easy to feel the pinch. The good news? Retail products can transform an otherwise “dry” month into a revenue-generating opportunity. By strategically increasing your retail visibility, you can not only maintain a steady income all while enhancing your clients’ spray tan experience.
Why Retail Matters for Spray Tan Businesses
Retail products are more than just add-ons; they’re essential tools to:
- Boost Revenue: Offering retail products like tan extenders, body washes, and exfoliating scrubs can significantly increase your average sale per client.
- Enhance Client Results: Clients who use complementary products are more likely to achieve longer lasting and more even tans.
- Build Loyalty: Providing high-quality products that deliver on their promises positions your brand as a trusted expert.
- Maintain Cash Flow: Retail can create a consistent revenue stream, even during off-peak months when fewer clients book spray tan appointments.


Benefits of Retail for Clients
Your clients’ spray tan results don’t end when they leave your studio. Educating them about retail products can:
- Prolong Their Glow: Products like Sjolie’s Tan Extend and Body Renew Moisturizer help extend the life of their spray tan.
- Simplify Maintenance: Exfoliating scrubs and pH-balanced body washes can make pre- and post-tan care easier, ensuring flawless results.
- Provide Convenience: Clients can avoid the trial-and-error of finding compatible products elsewhere when they purchase directly from you.
Selling Tips for Retail Success
Here are strategies to increase your retail sales, even during slower months:
Bundle Retail with Spray Tan Services
- Offer discounts on retail products when purchased with a spray tan service. For example, create a “Glow Kit” with an exfoliating scrub, tan extender, and body wash.
- Include a sample-sized product with every spray tan session to encourage future purchases.
Educate Your Clients
- Share the benefits of using specific retail products during consultations or appointments.
- Use social media to highlight how your retail items enhance the spray tan experience.
- Host a live demo or Q&A on Instagram showcasing your products and how to use them.
Leverage In-Studio Displays
- Create an eye-catching display near your checkout area. Use signage that explains how each product supports a better tan.
- Include testers so clients can experience the scent and texture of lotions or scrubs before purchasing.
Offer Promotions During Slow Months
- Run limited-time promotions, such as “Buy One, Get One 50% Off” or “Free Shipping on Retail Orders.”
- Reward loyal clients with exclusive discounts on retail items.
Upsell During Booking
When clients book their spray tan appointment, ask about their current at-home routine and recommend retail items that align with their needs. For instance, if they mention dry skin, suggest a moisturizing tan extender.
Pairing Retail with Spray Tan Services
Combining retail with your spray tan services creates a synergistic effect. Not only does this boost revenue, but it also enhances the overall client experience. Here’s how:
- Pre-Tan Prep: Offer exfoliating products to ensure an even application.
- Post-Tan Care: Recommend pH-balanced body washes and tan extenders to maintain the longevity of their glow.
- On-the-Go Solutions: Introduce travel-friendly options like Sjolie’s Tan Water for quick touch-ups.


Market Retail During Dry Months
Slow periods are the perfect time to double down on retail marketing. Here’s how to get creative:
- Social Media Campaigns: Highlight a different product each week with tips on how it complements a spray tan.
- Email Marketing: Send newsletters featuring your retail products, client testimonials, and exclusive offers.
- Client Challenges: Create a “Prolong Your Glow” challenge, encouraging clients to share their results using your products for a chance to win discounts.
- Collaborations: Partner with local influencers or beauty bloggers to showcase your retail items.
Retail products aren’t just supplemental to your spray tan services; they’re an integral part of your business’s success, especially during slow months. By educating clients, bundling products with services, and leveraging creative marketing strategies, you can turn retail into a reliable revenue stream. Not only will you boost your bottom line, but your clients will thank you for the enhanced experience and longer-lasting results.

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Body Renew Moisturizer
$25.00 – $400.00
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This product has multiple variants. The options may be chosen on the product page
Body Wash
$22.50 – $362.50
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This product has multiple variants. The options may be chosen on the product page
Sugar Scrub
$22.50 – $362.50
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This product has multiple variants. The options may be chosen on the product page