Winter Glow: Helping Clients Maintain a Healthy Tan During Colder Months

As the days get shorter and the weather turns cooler, your clients may be thinking about swapping their sunless glow for cozy sweaters and scarves. However, just because the weather is changing doesn’t mean your clients’ tans should fade away too! In fact, with the right approach, they can maintain a beautiful, healthy tan all through the winter months. Here’s how you can help your clients keep their glow throughout the colder season.

During the colder months, the skin tends to lose moisture due to the dry, cold air and indoor heating. For your clients to keep their tan looking its best, hydration is key. Remind them to moisturize daily with products that lock in moisture and enhance their tan, like Body Renew. This nourishing moisturizer helps replenish the skin’s moisture barrier, keeping skin hydrated, soft, and glowing. Additionally, Tan Extend is perfect for maintaining a deeper color and adding extra hydration at night. A daily aftercare routine with these products ensures that your clients’ tan stays fresh, even, and long-lasting.

As your clients’ skin battles the cold weather, offer them the option to upgrade their spray tan with hydrating additives like Restore CBD and Anti-Aging Concentrates. These additives not only enhance the overall tanning experience but also provide extra hydration that can be crucial during the winter months when skin is more prone to dryness.

CBD Concentrate: Known for its skin-soothing and anti-inflammatory properties, CBD is a great option to help alleviate any skin dryness or irritation caused by cold weather. It deeply hydrates and nourishes the skin, providing a calming effect while helping maintain the integrity of the spray tan.

Anti-Aging Concentrate: This concentrate helps hydrate the skin while infusing it with anti-aging benefits. It boosts skin elasticity and promotes a youthful appearance, which can be especially beneficial in the winter when skin tends to lose its natural moisture and firmness.

Cold temperatures, wind, and indoor heating can dry out the skin and affect the appearance of a spray tan. Advise your clients to take extra care of their skin during the winter by using a humidifier at home to add moisture to the air and applying a thicker layer of Body Renew immediately after showering (avoid long, boiling hot showers) to lock in extra moisture. By protecting the skin from the elements and locking in hydration, they can ensure their tan stays radiant and even.

For clients who may not be visiting the salon as frequently during the winter months, promote Sjolie’s Self-Tanning Products as a great way to maintain a healthy glow at home. Our self-tanners, including Tanning Mousse, Instant Airbrush Aerosol, and Tan Water, provide a convenient way for your clients to keep their tan looking fresh when they’re not able to come in for a spray tan.

Tanning Mousse: This smooth, even application is perfect for clients who want a skincare-infused, streak-free tan. With a buildable formula, they can adjust the intensity of their tan to suit their winter needs.

Instant Airbrush Aerosol: For a quick and flawless tan, the Instant Airbrush Aerosol delivers a fine mist for a natural-looking, airbrushed glow. It’s ideal for clients who need a salon-quality spray tan at home.

Tan Water: For those looking for a more natural, daily upkeep tan, Tan Water is a great option. This lightweight formula builds a beautiful glow over time and can be applied daily for a subtle, natural result. It’s perfect for applying to areas like the face and hands that are more exposed during the colder months, keeping a glowing complexion without committing to a full-body tan.

While these self-tanners are excellent for maintaining a tan between salon visits, remind your clients that they should follow the same prep and maintenance routines they would for a regular spray tan. Proper exfoliation, hydration, and moisturization will ensure that their self-tan applies evenly and lasts longer, giving them that radiant winter glow.

As the weather cools, the need for a darker, deeper tan may decrease. Consider offering your clients lighter formulas that are perfect for the winter months. For example, Original No. 6 provides a subtle, natural tan ideal for a more radiant winter glow. This formula becomes especially popular when paired with DHA Booster Drops in the cooler months. With the right products, clients can still enjoy their tan without the risk of looking too dark during the season. Plus, a natural tan that looks realistic during winter offers even more reasons for clients to continue visiting the salon!

Winter doesn’t have to mean saying goodbye to your glowing skin. By educating client’s about the importance of proper aftercare, regular spray tans, and using the right products, you can help them maintain that beautiful, healthy tan all season long. Encourage your clients to embrace their Winter Glow with hydration, regular tanning sessions, and proper skin care. With your expert guidance, they’ll continue to feel radiant and confident through the colder months.

Stay ahead of the season and give your clients the gift of a glowing tan, no matter the weather!