Winter Glow: Helping Clients Maintain a Healthy Tan During Colder Months
SEASONAL PRO TIPS
Winter Glow — Helping Clients Maintain a Healthy Tan During Colder Months
As the days get shorter and the weather turns cooler, your clients may be thinking about swapping their sunless glow for cozy sweaters and scarves. But with the right approach, they can maintain a beautiful, healthy tan all through the winter months. Here’s how you can help your clients keep their glow throughout the colder season.
WINTER AFTERCARE
Hydration Is Everything
During the colder months, skin tends to lose moisture due to dry, cold air and indoor heating. For your clients to keep their tan looking its best, hydration is the single most important factor. A daily aftercare routine with the right products ensures their tan stays fresh, even, and long-lasting.
Body Renew Moisturizer
Remind clients to moisturize daily with products that lock in moisture and enhance their tan. Body Renew is a nourishing moisturizer that replenishes the skin’s moisture barrier, keeping skin hydrated, soft, and glowing — exactly what winter skin needs.
Tan Extend Lotion
Tan Extend is perfect for maintaining a deeper color and adding extra hydration at night. Applied as part of an evening routine, it gradually builds and extends color while the skin repairs itself overnight — ideal for bridging the gap between salon visits during the winter months.
BOOST THE EXPERIENCE
Hydrating Additives for Winter Tanning
As your clients’ skin battles the cold weather, offer them the option to upgrade their spray tan with hydrating additives. These concentrates enhance the overall tanning experience while providing extra hydration that’s crucial when skin is more prone to dryness.
Restore CBD Concentrate
Known for its skin-soothing and anti-inflammatory properties, Restore CBD is a great option to help alleviate skin dryness and irritation caused by cold weather. It deeply hydrates and nourishes the skin, providing a calming effect while helping maintain the integrity of the spray tan.
Anti-Aging Concentrate
This concentrate hydrates the skin while infusing it with anti-aging benefits. Anti-Aging Concentrate boosts skin elasticity and promotes a youthful appearance — especially beneficial in winter when skin tends to lose its natural moisture and firmness. The added hydration helps the tan last longer while giving skin the extra care it needs.
PROTECT THE SKIN
Winter Skin Care Tips for Clients
Cold temperatures, wind, and indoor heating can dry out the skin and affect the appearance of a spray tan. Share these essential winter care tips with your clients to keep their tan radiant and even:
USE A HUMIDIFIER
Add moisture back into the air at home to counteract the drying effects of indoor heating. This prevents the skin from becoming dehydrated and flaky.
AVOID HOT SHOWERS
Long, boiling hot showers strip moisture from the skin and accelerate tan fading. Advise clients to keep showers short and lukewarm.
MOISTURIZE AFTER SHOWERING
Apply a thick layer of Body Renew immediately after showering to lock in moisture while pores are still open.
LAYER UP GENTLY
Tight wool and rough fabrics can cause friction that fades a tan unevenly. Suggest soft, loose layers against the skin — especially in the first 24 hours after a session.
AT-HOME MAINTENANCE
Self-Tanning Products for Between Visits
For clients who may not visit the salon as frequently during winter, Sjolie’s self-tanning lineup provides a convenient way to maintain a healthy glow at home. Each product is designed for a different application style and level of commitment.
| Product | Application | Best For | Result |
|---|---|---|---|
| Tanning Mousse | Mitt application | Full-body, buildable color | Smooth, streak-free, skincare-infused tan |
| Instant Airbrush Aerosol | Fine mist spray | Quick, flawless coverage | Salon-quality airbrushed glow at home |
| Tan Water | Lightweight daily spray | Face, hands, subtle daily upkeep | Gradual, natural glow that builds over time |
While these self-tanners are excellent for maintaining color between salon visits, remind clients to follow the same prep and maintenance routines they would for a professional spray tan. Proper exfoliation, hydration, and moisturization ensure that their self-tan applies evenly and lasts longer — giving them that radiant winter glow without stepping outside.
SEASONAL SOLUTION STRATEGY
Go Lighter in Winter
As the weather cools, the need for a darker, deeper tan naturally decreases. Consider offering clients lighter formulas that are perfect for the winter months. Original N°6 provides a subtle, natural tan ideal for a more understated winter glow.
This formula becomes especially popular when paired with DHA Booster Drops — allowing technicians to customize the depth on a client-by-client basis. A natural tan that looks realistic during winter gives clients even more reason to keep their regular salon schedule through the colder months.
THE BOTTOM LINE
Keep the Glow Going All Season
Winter doesn’t have to mean saying goodbye to glowing skin. By educating clients about the importance of proper aftercare, regular spray tans, and using the right products, you can help them maintain that beautiful, healthy tan all season long. Encourage your clients to embrace their winter glow with hydration, regular tanning sessions, and proper skin care. With your expert guidance, they’ll continue to feel radiant and confident through the colder months.
Stay ahead of the season and give your clients the gift of a glowing tan, no matter the weather.
